Have You Thanked Your Competitors Lately?

smile,So Iceberg the next time you see on of your competitors. wave and say, "THA NKS!"

but it doesn't have to be. Competit can benefit you,Competit in the busi world is often view as a neg thing. your competitor, and especi your customer!

Let' look at some of the wai in which competitor can help you:

so it must be good as it is,Thei prevent you from becom lazi and overli comfort in your busi practices. It' easi to feel confid and relax in your busi if you have a uniqu product that everyon wants. You don't feel ani pressur to better yourself or your product. Everyon want it. right? Then on dai anoth compani come along that begin offer similar product that ar just a littl bit better than yours. Uh-oh! Now you feel the pressur to perform. You don't want to lose your customers, so you need to continu improv your product and your level of custom service. You now need to give your custom a stronger reason to keep come back to you.

now you'r not the onli on sell purple-polka-dot purs anymore. What can you do? Develop more products! Stretch your imagination. Come up with some uniqu idea that will either improv upon your exist product or design new ones. Come up with a line of new accessories,Thei encourag you to be more creative. So. new color schemes, new size and styles. Don't try to copi what your competitor ar doing, do someth differ and unique. Express your own creativity.

get more involv with your local community,Thei help you to stretch out of your comfort zones. Perhap you have a solid custom base and haven't had to invest much in promot your compani until now. But the attent is slowli begin to drift awai from you. Now you need to work a littl harder at your level of visibility. You can advertis some sale or special promotions. or donat a portion of sale to a worthi cause. Becom as visibl as you can in your community. Whether you have an onlin busi or a brick and mortar one, you need to remain in your customers' minds. Put yourself and your compani out there whenev you can. Be noticeable, be memorable.

but realli it' not. Think of yourself as a consumer. Aren't you alwai look for good valu for your money? Of cours you are. And so ar your customers! While it' great to be earn a lot of monei for your products,Thei forc you to charg reason prices. Thi sound like a bad thing. you also want to be fair to your custom if you want them to come back again. No on like to feel like they'r be over-charg or rip off. You mai need to explor differ supplier and materi in order to keep your price in line, but your custom will thank you for it by return again and again.

if they'r done right. Perhap you and your competitor can offer discount to the other' custom and do some cross-promot for each other. Promot your competitor' purs and she will promot your scarv and shoes. Swap ad in each other' newsletters. Think of some wai in which both of you could work togeth to benefit yourselves,Joint ventures. These can be extrem profit for both parties. as well as your customers. Build each other up, rather than try to tear each other down.

but it' still possibl to find wai to work togeth in grow your businesses. Perhap you can co-host a home-busi seminar and share in the product sale and recruits. Share the cost of advertis in a promin public and split the responses. Or each of you can target differ market and give referr to each other. Work togeth will ultim result in more sale for your company,Thes concept becom a littl more challeng when appli to distributor who work for the same company. which will benefit both of you also!

but the truth is,Competit can seem threaten at times. there is room for all of us! Just think about the popular burger place in the world today. I can think of at least 4 or 5 well-known ones, includ the two most popular that ar usual found within block of each other in ani citi -- or sometim right next door to each other! These compani earn billion of dollar a year. Look at how these compani keep encourag each other to do better. In their competition, thei ar creat menu that have item for onli $1, new valu meal combinations, new sandwich and salads, later hour and more. It' benefit the consum by give them more choic and better valu for their money, and it' benefit the burger place by earn them more money. It' a win-win situat all around.